The Traü Blog - Merging Life, Work, The Gym and Your Active Lifestyle

  • 5 Steps to Take When You Feel Like Your Business is Going to KILL You

    by Michael Patterson
    The Tibetan Book of the Dead teaches us to start with the end. And the end for all of us is ultimately death. 90% of new businesses fail. So for m...

  • “I’m grateful I get to live the life I was given to live.”

    by Michael Patterson
    We only get this one wild and precious life, what are you going to do with it?

  • 3 Things To Do When You Hit The Workout Blues

    by Michael Patterson
    3 tips to keep you going when you hit speed bumps in your workout resolutions.
    Posted in athletics, fitness, gear, motivation, new years resolutions, workout

  • Don't Break the Chain - Keeping Your New Year's Resolutions

    by Michael Patterson
    About a year and a half ago, a friend of mine was posting to social media about how she wanted to be in better shape at 50 than she was at 40.  Tha...
    Posted in athletics, fitness, new years resolutions, workout

  • The Traü Rosetta Stone - The OG Undergear

    by Michael Patterson
    When I was first searching for an original garment from the late 80's around which to create a Traü pattern, I turned to Mr. Reliable and former ou...

  • An Apropos Poem When Starting a New Business

    by Michael Patterson
    I found this poem quite apropos given the state I'm in while starting a new business.  I can pay attention to the gaps, to the spaces in between AN...

  • Why I Started Traü

    by Michael Patterson
    It always begins with the end, and in the end, Traü is all about connection and community. And that’s where it all started. My Freshman year in col...