Check Out the Traü Story

...and Join the Traü Tribe Join the Traü Tribe

We 💚 Planet earth

We make Traü from the highest quality, most eco-friendly materials on Earth - so soft, so good! CHECK OUT OUR KICKSTARTER

Handmade in the SF Bay Area

We handcraft Traü right here in the good old U.S.A. CHECK OUT OUR KICKSTARTER

What guys are saying:

"I’m looking at my collection of other underwear brands and can’t wait to toss them all when I can get my hands on more Traü !"
- Dan O., Leavenworth, WA

"I will now stand behind my pulpit and preach the gospel of Traü to anyone willing to listen."
- Zach D. LA, CA

"They instantly became my favorite pair of workout underwear. Unbelievably soft (like, insanely soft), held in place during an intense workout, and helped me stay cool."
- Sam B., SF, CA 

"These are without a doubt the most comfortable underwear I own."
- Steven S., Moraga, CA

Traü Tribe Athletic Underwear

Get Connected

join the traü tribe

We believe in community, movement and connection. Join along on the journey with us.  Get moving and get connected, we're all in this together!