starting Traü from the inside

Where it Began

Read the Full Story here!

It all started my Freshman year in college, I was a stranger in a strange land moving from California to play Freshman football at Harvard. We didn’t have all the high tech gear they have in college football programs today, the freshman got refurbished cleats painted with black spray paint and helmets and shoulder pads that would make any loving mother quake in her patent leather heels.

But the one thing everyone clambered to get their hands on was an undergarment called U-Trow.  Freshman were issued ONE pair, and you had to sign a deal with the devil (a tight-fisted, South Boston equipment manager named Chet Stone) to get a second pair.

The "New" Traü

In the years since college, I searched to find something that would be just as good as U-Trow -  a natural material with a form fit that was perfect for working out.  I was tired of all the polyester materials and ill fitting underwear. I had zero success.

So I set out on a journey to create my own.

I’m proud to share Traü with all of you.  Made from bamboo with just a touch of spandex, I think you'll find Traü to be the ideal combination of a great fit, all natural materials and durability.  And they’re handmade right here in the U.S.A, Oakland, CA. We also have a 100%, no questions asked, money-back guarantee so if you're not satisfied, let us know and we'll take care of you.  I hope you enjoy them as much as I've enjoyed the journey!


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